Episode 64, Segment 2: Marketing Through Facebook Live

John Schutze & Mark Hairston welcome Keller Williams agent Sean Sutton to the show to discuss his unique marketing techniques through Facebook's most recent new feature, Facebook Live.

"Every Friday between 12-1 p.m., I pick a luxury home in the Lake Travis/Spicewood area and do a live Facebook video of that home. On the flip side, if we see great value on an inexpensive home that's hard to find, we'll do a short and sweet video of that too. We've got quite an audience that tunes in!"

You can view Sean's videos at his Facebook page right here.

"If you mess up, everyone gets to see it - it's completely live, it's not canned, and you're able to see something that you might not ordinarily get to see from anywhere. You can just check in and I'll give you an intro into what's going on in real estate at a really cool place!"

"I've had as many as 40 people tune in while it's live, and it continues to grow even after the video is done. You can't edit it or anything, and that's what makes it pretty cool."

"I've always had to be really careful around pools and stairs," Sean jokes.

"There's some exciting things going on here in Austin, so it's fun to do videos from some of those cool events and places here in town," Sean says.

To reach Sean, email him at seansutton@kw.com, give him a call at (512) 988-7827, or visit his Facebook page.

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